10 TIPS FOR EFFECTIVE PR - Siri Akhir

by Libby Fordham Communications - Small Biz 

 

8. Deliver on your promises

 

- This is your reputation at stake. If you say something in your PR then it better be true and you better be able to back it up. There is a reason why so many people use the old line - "We stand behind our products."

 

9. Remember that word of mouth is a powerful tool

 

- Communication goes on working without you being directly involved through word of mouth. If you do something fantastic then rest assured that a few people are going to know about it. If you do something badly then rest assured that everyone will know about it.

 

- PR never stops - it's the proactive things you do, it your business in motion and it is still happening long after you completed the job or delivered the service. How you present yourself and your business leaves a long lasting impression with your clients. They will talk about you - the good, bad and ugly.

 

10. Keep your momentum

 

- Once you get the momentum going don't rest on yur laurels. Get yourself a modern day vision statement, not one that says "We are committed to delivering the best in customer and quality assurance for the benefit of our customers." Write a story which describes your business then print it out and put it in your office to remind yourself of what the business represents.

 

- Keep thinking of how you can tell people about your product or service. Remember, this is the way you want people to perceive your business so with this in mind, develop ways to tell people, "Here we are, ready to do business with you".

 

The End.