1. Be creative
- Get together with a group of friens and think of things which have grabbed your attention and put you in touch with a service or product. Brainstorm ideas, make a list and turn your ideas into a reality.
2. Figure out who you want to talk to
- Take this one seriously. Don't just say, "Hey i'm a plumber" and eventually everyone will need a plumber. Think about who usually makes the call to your business or who buys your product? Are they male or female? How old are they? Where do they spend time? At the school ground? The local park? Do they read the local newspaper?
3. Decide what you want to say
- Think about what you want to say and develop 3 clear message about your business then stick to them.
- Test out your messages on other people, get feedback, take suggestions and be willing to see yourself as other people see you.
4. If you are not a good communicator, use someone who is
- Whether you are doing an interview or writing a brochure, if you can't string 2 words together then don't try. This is your image and reputation at stake. Get a colleague or a family member to write your information or hire a professional.
to be continued...
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